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DTSTART;TZID="Pacific Time (US & Canada)":20231213T120000
DTEND;TZID="Pacific Time (US & Canada)":20231213T130000
SUMMARY:Startup Advisor: Earned Media & PR
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DESCRIPTION:\n\nIn an era of influencers and social media, traditional news organizations endure as important sources of vetted, objective information. In this presentation, you’ll learn:\n\n\n\n 	The value of earned media.\n\n 	How news organizations operate and what they value.\n\n 	How best to tell your company’s story.\n\n\n\nSpeaker Bio:\n\nLinn Parish is the Editor of the Journal of Business, a Spokane-based news organization that produces print publications, e-newsletters, podcasts, and hosts business events in the Inland Northwest. Parish has worked as a journalist and editor in Washington and Idaho’s news industry for more than 25 years, following graduation from The University of Montana’s School of Journalism. He also has collaborated on two books about business in the Inland Northwest.
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