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In an era of influencers and social media, traditional news organizations endure as important sources of vetted, objective information. In this presentation, you’ll learn:
*The value of earned media.
*How news organizations operate and what they value.
*How best to tell your company’s story.

In this Christmas classic, Ebenezer Scrooge hates Christmas and is seen as a greedy selfish man. He is greeted by his former partner Jacob Marley’s ghost on Christmas seven years after his death. Jacob tells Scrooge that he has one chance to avoid the same fate. With that, he will be visited by three spirits and must listen to them all. There are three sprits; the Ghost of Christmas Past, Present, and Future in the forms of Ebenezer Scrooge that are brought to remind Scrooge of the life he lived and could live. Throughout these three stages, Scrooge is tested and will be threatened to change his ways.

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