Murrow Executive Education: Social Your Media Session 1
$50.00 (4-class certificate: $150)
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About the event
MURROW EXECUTIVE EDUCATION PROGRAM
Social your media: How to enlist, engage, and activate your audience
Session 1: Strategizing for Social Media Use: Implications From Theory and Research
LEARNING OBJECTIVES
- Identify and discuss theories that can inform social media efforts
- Understand the basics of theory-driven social media campaigns
- Apply relevant research findings related to social media promotion efforts to your own work
ABOUT THE MURROW EXECUTIVE EDUCATION SERIES
- 4 sessions (taken as a package or a la carte)
- Offered over four Tuesdays in October (4:00-5:30 pm Pacific)
- Live, interactive sessions run via Zoom, moderated by an administrator, close-caption optional
- Designed and delivered by five research and scholarly professors in Murrow College
- $50/session or $150 for the package of four sessions
- All sessions will be recorded
- Session materials housed in Canvas learning management tool
- Participants will have access to the content for 60 days