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Murrow Executive Education: Social Your Media Session 2

$50.00 (4-class certificate: $150) Learn more and register

About the event

MURROW EXECUTIVE EDUCATION PROGRAM
Social your media: How to enlist, engage, and activate your audience
Session 2: Styling Your Social Brand Story

LEARNING OBJECTIVES

  1. Define and understand the importance of a “social media style guide”
  2. Identify the basic components needed to create a style guide
  3. Identify and discuss brand personality (voice, tone)
  4. Develop a working outline for a social media style guide

ABOUT THE MURROW EXECUTIVE EDUCATION SERIES

  • 4 sessions (taken as a package or a la carte)
  • Offered over four Tuesdays in October (4:00-5:30 pm Pacific)
  • Live, interactive sessions run via Zoom, moderated by an administrator, close-caption optional
  • Designed and delivered by five research and scholarly professors in Murrow College
  • $50/session or $150 for the package of four sessions
  • All sessions will be recorded
  • Session materials housed in Canvas learning management tool
  • Participants will have access to the content for 60 days

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